Local Market Reports

The GfK Audits & Surveys' National Retail Census, now in its 56th year, is the largest in-person distribution measurement program conducted in the United States of America.

It is the most established and comprehensive source of reliable information on the number and kinds of stores in the country selling various product categories and specific brands.

The National GfK Retail Census provides manufacturers with the most accurate measurement of their product penetration and that of their competitors in every type of retail outlet carrying their product category.

It is based on data gathered through in-person store visits to a national probability sample of all kinds of retail and service establishments throughout the country.

The Report to Retailers and Marketers highlights some key results of the GfK USA Retail Census. It can be downloaded free of charge.

To find out more about the full GfK USA Retail Census, please contact GfK's Jim Fleckenstein.