• Join GfK Retail Panel

GfK Retail Panel

Information transformed into Market Knowledge

The GfK Retail Panel collects and analyses sales data from retailers, resellers and distributors providing detailed information on a wide range of markets.

Our sales data and market expertise support businesses in strategic decision-making and play an important role in marketing, sales, purchasing, as well as product portfolio decisions.

To ensure we continue to deliver representative market insight, we are consistently looking to extend our retailer, reseller and distributor coverage worldwide.

Your Benefits as Partner:

• The latest market insight at your fingertips 24/7
• Analyses of turnover and sales developments within relevant product areas
• Special industry reports covering all GfK RT's markets

GfK Retail Panel Characteristics

• Representative: Integral, highly accurate potrayal of the market based on POS data
  
  
• Up-to-date: Continuous data collection and analysis with minimal time lapse
  
  
• Detailed: Article specific sales data, right down to the individual product characteristics
  
  
• Versatile: Influencing factors of a market can be used to optimise the product portfolio
  
  
• Competent: We are experts in our field with 40 years experience in market research