• Network Intelligence Solution
• Digital World Report
• ECO Reporting
• International Retail Scene
• Retail Analytics
• Total Store Reporting

GfK Boutique Research

GfK Boutique is a team of analysts who use rather than produce GfK data with the aim of understanding and anticipating developments in the technology-device marketplace.

Features: Matching Supply with Demand

• Triangulation of GfK data with external datapoints (e.g. foreign exchange, sell-in, supply constraints, etc.):
• Shift of European network operator subsidy from GSM phones to HSDPA phones and then back again
• Supply chain flow of LCD glass, LCD panel production, TV production and pricing thru to channel inventories
• Impact of foreign exchange movements on PC DRAM content and pricing
• Trans-shipment and grey market
• Likely consequences of inventory movements as regional demand evolves

Advantages: Unique Visibility

• Primary: GfK POS data is unbiased – its correlations and anti-correlations are meaningful
• Timely: GfK data correlates with sell-in and other data sources but is published sooner
• Incremental: GfK Boutique uses this context to express the key drivers of today's technology supply and demand and anticipate tomorrow’s developments

Benefits: Understand Today; Anticipate Tomorrow

• Demand Projector: Aggregation and dissection of POS data to quantify future demand
• Supply RoadMap: Anticipate supply based on demand trends considering seasonality, competition, inventory dislocations, pricing, trans-shipment, etc.
• OvernightNews: Interpret technology news in the context of the GfK data paradigm