• Network Intelligence Solution
• Digital World Report
• ECO Reporting
• International Retail Scene
• Retail Analytics
• Total Store Reporting

GfK Network Intelligence Solution -
Monetising the Mobile Internet

GfK's Network Intelligence Solution (NIS) monitors mobile Internet usage and user behaviour and allows GfK to provide both mobile operators and the media industry with relevant and reliable information, enabling them to fully monetize mobile traffic for the first time. 

For Mobile Operators

• Benchmark performance against the market
• Link behavioural data with operator CRM
• Integration with existing reporting systems through data export
• Standardised reports on key usage activities (KPIs)
• Custom-made reports for specific analyses
• All data in single source for full visibility on subscriber behaviour

For the Media Industry

• Establish mobile Internet as trusted advertising medium
• Customised reports for advertisers and media agencies,
  publishers, campaign and media planners, ad networks...
• Audience measurement across websites and mobile apps
• Segmentation through socio-demographics and devices used
• Ad targeting to right channels at right time
• Brand awareness benchmarks
• Website audience and competitor site comparison
• Intelligence for monetising and developing websites