Total Store Reporting
GfK Retail and Technology's Total Store Reporting (TSR) service provides retailers and manufacturers with a comprehensive sales monitor covering the total portfolio of products and services, benchmarked against the retail market as a whole.
Total Store Reports provide answers to questions such as:
- How is my company developing in comparison to my competitors?
- How is a particular market segment developing in my channel?
- How large is my market share?
- Is my portfolio focussed in the right direction?
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Retailer assortments are allocated to a hierarchy within the GfK Retail and Technology Standardised Product World at aggregated level. This allows different assortments within individual channels to be compared both nationally and internationally.
The Basis for Strategic Decisions
Evaluate your market development and situation on the basis of real POS data and reach strategic decisions using a reliable benchmark.
An Instrument for Top Management
Profit from a complete market overview of your whole assortment and discover market developments ahead of the rest.
Ahead of the Competition
React to current market developments using our fast, real-time analysis and 24/7 online access to market data via our GfK StarTrack reporting platform.
Exclusive Access to Market Information
As our co-operation partner or client you will have exclusive access to all market information GfK Retail and Technology has to offer.
Contact Us
Total Store Reporting
+49 911 395-2372
E-mail Total Store team
TSR Testimonial
"Total Store Reporting is a new and unique service for Manor. For the first time GfK has delivered a complete picture of the assortment developments in our department store compared to the market and competitors.
Total Store has therefore become a key strategic instrument for our Top Management and the responsible Rayon leaders."
Mattias Leimgruber,
Head of Marketing Research
Manor AG, Basel Hauptsitz/Siège