GfK Retail and Technology
Travel Insights is a product of GfK Retail and Technology. GfK Retail and Technology is a sector of the GfK Group, one of the top five market research companies worldwide.
We are the global leader in providing sales reporting and market intelligence for Technical Consumer Goods markets. Our business currently generates over €300 million with more than 3000 full time employees based in over 80 countries. In recent years we have broadened our service offering to include consumer goods markets such as Tourism, Optics and Fashion.
GfK Travel Insights
Sophisticated market insight – conveyed with competence
GfK Travel Insights is the only market research instrument in Germany which, on the basis of measurable facts – namely bookings in the stationary distribution of travel – depicts developments in the market of tourism. The database for evaluations is suitable to draw in-depth conclusions on the booking habits of German tourists.
News I
Increasing wanderlust among Germans
Nuremberg, 29 July 2010 – Germans are keener now on traveling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behavior.
News II
Staying at Home to Watch the World Cup
Nuremberg, 7 July 2010. The booking peak is still lingering in spite of the Soccer World Cup and the fine summer weather outside. Compared with the months before, the growth decelerates a little in June however, as it is only 4%, which reduces the average increase rate of the whole summer season 2010 by 0.2 percentage points to now +5.7 percent.
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