GfK Travel Insights
Sector |
Retail and Technology |
Basis |
Booking data in travel distribution |
Sample |
over 1.200 travel agencies in the Federal Republic |
Evaluation frequency |
monthly; Trend Monitor weekly |
Target group |
Tourism industry domestic and abroad |
GfK Travel Insights is the first measurable basis to control marketing and sales activities in the industry of tourism. In contrast to polls or so-called climate indices, the panel is based exclusively on "hard facts", namely the sales (booking arrangements) in travel agencies in Germany. Therefore it permits the user to draw reliable conclusions on the booking habigs of the consumer. So actual trends and developments can easily be tracked. More...
