In-depth market insight - conveyed with competence
Panel evaluations are based on booking data of more than 1,200 travel agents who give a representative picture of the market in scope or turnover, regional presence or kind of distribution (co-operation, franchise, chain).
35,000 fresh bookings and 80,000 data sets on average reach GfK systems every week, for being projected to the total market at a high probability degree and for evaluations with multiple criteria, for being analysed and assessed in context. Evaluations are made accessible for subscribers in outstandingly short term, only 10 days after end of month; weekly analyses are also possible upon request.
As a panel subscriber you benefit from periodical in-depth evaluations which are in tune with your information requirements. Your team of GfK specialists possess the expertise to outline the relevant background to strategic decision-making and operative planning and to draw valuable market insight from an abundancy of available data, which can be used in practice.
