GfK Travel Insights
With Travel Insights GfK offers the first exactly measurable basis to control marketing and distribution activities in the tourism industry. In contrast to polls or so-called climate indices, the panel is based on "hard facts", namely the sales (travel bookings) of travel agencies in Germany. It permits drawing reliable conclusions on the booking habits of consumers. So, actual trends and developments can be tracked very closely up-to-date.
On average 35,000 fresh bookings and 80,000 booking entries reach GfK systems every week, are projected to the total market at a very high degree of precision and are assessed by a multitude of criteria in analyses and evaluations within context.
Product Information
GfK Travel Insights