Scope of information available
Electronic data arrive avery week, permitting to conduct evaluations by product and by feature, by key data, by period and segment (type of distribution, source region, price classes). The following features are included in the booking data from travel agencies:
- Tour operator
- Means of transport
- Duration of stay
- Travelling groups (adults, children)
- Booking month
- Booking week
- Travel (departure) month
- Travel (departure) week
- Price per booking
- Price per person
- Price per person and night
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Prebooking days
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Cancellation fees
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Destination areas
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Destination by continent, country, region, airport
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Source regions for travel shops
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Booking of travel insurances
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Booking of rental cars
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NEW from 2nd half-year 2010: Facts about hotels, such as chain or category
Every single fact registered with a booking can be evaluated per se or in a sensible context. Booking data can be assigned to separate kinds of distribution (chains, franchise, co-operation) and broken down to the six source regions Baden-Württemberg, Bavaria, North Rhine Westphalia, North (Hamburg, Bremen, Lower Saxony, Schleswig-Holstein) East (Berlin, Brandenburg, Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt, Thuringia) and Centre (Rhineland-Palatine, Saarland, Hesse). Due to the wide range of data in audit, there is a multitude of analysis and evaluation possibilities. Since the winter season 2006/2007, the GfK Travel Insights can draw valid insights from comparisons on a year-to-year basis.
