Welcome to GfK Retail and Technology UK

GfK Retail and Technology - sales research and market expertise

The GfK Retail and Technology sector of the GfK Group is the world's leading market researcher for tracking point-of-sale data (POS) in technical consumer goods and entertainment media markets. We co-operate with retailers and resellers in more than 80 countries worldwide.

The GfK data platform, StarTrack, ensures that manufacturers and industry leaders receive comparable information at an international level. GfK Retail and Technology market experts offer fact-based consultancy on brand share and channel performance at both country and international level.

GfK Retail and Technology UK monitors over 300 product groups, here are just a few:

• Technology: Consumer Electronics, Photo/ Imaging, Information Technology, Telecommunication, Office Equipment and Stationery
• Entertainment Media: Broadband, Mobile Content, Video Game Consoles
• Fashion: Jewellery, Luggage, Textiles, Watches, Optics
• Home: Automotive, Furniture, Gardening, DIY/Home Improvement, Major and Small Domestic Appliances, Cookware
• Other: Tourism, Musical Instruments, Retail Analytics

For more infromation on all GfK markets and tracked product areas, click here. 

Information is available monthly and weekly for analysis at both strategic and tactical level. GfK offers complete market coverage by collecting data from all major distribution channels - be it traditional retailers, online pure players, B2B or resellers.

For more information on our full list of services, click here.