About Us - Mission Statement
As a global knowledge provider, our aim is to:
- provide high quality sales information on consumer durables and entertainment media,
- using Point of Sale information from retailers, resellers and distributors,
- with global, robust product feature information at Stock Keeping Unit level,
- produced and delivered via StarTrack, GfK's web-based reporting platform.
Global Expertise, Local Knowledge
GfK Retail and Technology
