Welcome to GfK Ascent

The Leisure Travel Monitor (LTM) is a uniquely created market intelligence service for the total UK outbound holiday market. Designed by GfK Ascent, the LTM service is the only one of its kind, and provides the most comprehensive and accurate picture of the UK outbound holiday market.

Working in partnership with the travel industry, GfK Ascent provides independent, forward booking information based on real, live bookings. The accuracy and detail of the LTM service promotes an understanding of the market, its categories and dynamics including destination, pricing and product mix.

GfK Ascent is an independent market information company with an international client base. Founded by the Managing Director Sarah Smalley, GfK Ascent are an accurate, clear and leading voice of market performance within the Travel Industry.

Extensive experience and market knowledge provides us with an independent view of market performance; enabling us to deliver a maximum return from our collaborative and creative approach to each client engagement.

Click here to read about GfK Ascent's Unique Insight.