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Drinks Chillers & Wine Cabinets
Refrigeration is one of the biggest value contributors to Major Appliance sales in the UK and in recent years a number of companion markets such as Drinks Chillers and Wine Cabinets have emerged. Drinks chillers, or “beer fridges” are by and large novelty products and their popularity is unusual in the white goods sector as it is linked to both seasonal and “sporting event” activity. The market currently stands at just under £7million (MAT* July 09-June 10) but the World Cup and summer weather have provided a much needed boost to the market. In June alone 22,000 units were sold which was a 46% uplift in sales compared to June 09.
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A Special Look at Finishes for Metal in June 2010!
There had been some feeling in 2009 and through to 2010 that the Specialist Paint market would be one not to suffer too heavily at the hands of the current economic situation. The thought that consumers would look to use Specialist Paint products to refresh household items rather than replace has not materialised and this is reflected within June 2010’s results. For the month of June the Specialist Paint market, at a total level, suffered with volume performance down -5%* and value falling -1%* and these figures fit the trend seen so far in 2010.
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Vacuum Cleaners – Opportunity Knocks Online
The Vacuum Cleaners market continues to enjoy value led growth as consumers, in their quest for innovative features and ergonomic design, have demonstrated a willingness to spend more on these essential household appliances compared to last year. Value Sales stood at £505.6M in the latest year (July 09 – June 10), up by 6.5 % whilst a fall in volume sales of 0.3% pointed to an increase in average price of 6.8%.
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Lawnmowers Coming Back Strong after a Difficult Start
Lawnmowers have not had the easiest start to the year, despite the season only really kicking off around March/April time, weather depending. By the time April came around this year the market was already down by over 30% in value (Jan-April 09 vs. Jan-April 10), meaning Lawnmowers would have to have an extremely good performance for the rest of the year to record any overall growth.
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Building Momentum in Cooking: the Integrated Market
Home Appliances have gathered significant pace since last summer and if two consecutive quarters of improvement signal a marginal recovery, then the sector is in a better position than other consumer durables. April saw major appliances* value grow by more than 8% to £207.9m. The big surprise? Built in sales accounted for around a quarter of this!
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