Lawnmowers Coming Back Strong after a Difficult Start

Lawnmowers have not had the easiest start to the year, despite the season only really kicking off around March/April time, weather depending. By the time April came around this year the market was already down by over 30% in value (Jan-April 09 vs. Jan-April 10), meaning Lawnmowers would have to have an extremely good performance for the rest of the year to record any overall growth.

When looking at which Lawnmower types were driving this early decline it could be seen that both Hover Collect and Electric Rotary mowers (the 2 largest areas of the market), were particularly suffering during these early months (declining 28.9% and 20.8% respectively, Jan-April 09 vs. 10) . Surprisingly though Petrol Rotary, although down, was actually performing better relative to the other lawnmower types in the market, declining only 7.2% over the same period.

Since then the market has improved and we’ve experienced month-on-month growth two months in a row, albeit only 2.1% in June 2009 vs. June 2010. Consequently the picture is looking a lot rosier now than it did two months ago with the total market now down only 5.92% in value, Jan-Jun 09 vs. 10.