Drinks Chillers & Wine Cabinets

Refrigeration is one of the biggest value contributors to Major Appliance sales in the UK and in recent years a number of companion markets such as Drinks Chillers and Wine Cabinets have emerged. Drinks chillers, or "beer fridges” are by and large novelty products and their popularity is unusual in the white goods sector as it is linked to both seasonal and "sporting event” activity. The market currently stands at just under £7million (MAT* July 09-June 10) but the World Cup and summer weather have provided a much needed boost to the market. In June alone 22,000 units were sold which was a 46% uplift in sales compared to June 09.