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World Cup Fever comes to Consumer Electronics

June 2010
Consumer Electronics, UK

In May 2010, total Consumer Electronics value grew by 4.8% on May 2009, with the main responsibility lying with the 9.8% value growth in the Television market. This is due in part to the build up for the World Cup which has seen widespread promotion across not only televisions, but nearly every Consumer Electronics category.

The television sales have been predominantly from the larger screen sizes, with notable growth in 40-42” televisions, which now make up 27% of the LCD market. Also in May, we have seen the continued uptake of 3D televisions, which were responsible for £7.5 million in sales.

For the first time, Full HD sets are now responsible for over 60% of the total market value. One of the key reasons for this is that nearly every household who is going to buy a large screen already have one, so the majority of large screen sales are replacement purchases. This means that the sets are likely to be larger, and with increasing emphasis being placed on properly using the larger screens by utilising HD sources, consumers are increasingly being directed towards Full HD televisions. In May we have seen 71,000 Freeview HD televisions sold, firmly establishing itself amongst Freesat, Virgin and Sky with its high definition offerings. 

The value of the DVD market has risen by 4.7% compared to May 2009, largely supported by the 38.7% rise in value of the Blu-ray segment. Blu-ray is now responsible for over a third of the total DVD market value. In the Portable Media Player market, sales have fallen by 23.3% from May 2009. However average prices have risen 18.5% over the same period, resulting in value only falling by 9.2%.

Written by Mark Hamilton

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