Digital Camera Sales worth over £385 Million so far this Year and Rising

With over half the year complete, the Photo/Imaging market remains in a relatively positive growth position with GfK figures stating it has exceeded £615 million in sales so far this year. Six categories within photo/imaging have registered positive growth, including the major category of Digital Cameras. Looking at the changeable lens category, this has been helped by the growth of the compact system camera market, fuelled recently by several new brands entering this market in addition to new models from existing brands. Consequently, the total changeable lens market posted growth of 14.9% in value.

One result of the growth of changeable lens is the knock on effect it’s had on related camera accessories. Bags/Tripods grew 0.6% in value for the year to date compared to this time last year, whilst lenses and memory cards increased their market value by 5.8% and 0.3% respectively. Combined, these accessories categories are worth £179 million alone. The growth is not necessarily due to increased volume sales – all of these accessories posted a volume fall.