Sunny Start to Consumer Electronics Summer
July 2010Consumer Electronics, UK
Following in the footsteps of May, June provided a bumper month of growth for Consumer Electronics, with market value increasing by an impressive 18.7%. The main proponent for this was a jump of 31.2% in value of the Television market, which can be attributed to continued World Cup demand, particularly in mass merchandisers and electrical multiples.
For the first time ever, the number of Televisions sold in a 12 month period passed the 10 million mark. Of this, LCD TVs have continued to provide the market growth, forming 91% of total Television market sales. However, Plasma televisions showed unusually high sales in June, with year-on-year growth equating to 90.3%. This surge can be traced back to the 40-42” and 50-55” screen sizes, which have experienced 106% and 126% volume growth respectively.
The big screen Televisions have proved popular again, with the 40-42” segment gaining the most unit share at 19.4% of sales. The World Cup fallout is likely to have caused such a change in demand, along with the rise of 3D which features heavily in the larger size Televisions.
Freeview HD, that latest option for viewing high-definition broadcasts, has benefited from the strong Consumer Electronics growth. Televisions with Freeview HD tuners built in accounted for 14.7% of sales in June, whilst the equivalent Set-Top-Boxes made up 6.7% of sales in that product group, a share three times higher than that of May.
The Headphones market has experienced consistent growth for a while now, and it maintained this trend through June. Year-on-year it grew in volume by 12% and value by 16%. Whilst this behaviour was replicated across all headphone types, the category of traditional headphones was strongest, with its market value growing 34%.
Written by Simon Whitehead
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