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About TrackRec/Trends

This site is designed specifically for Independent Members. Trends are published purely for GfK panel participants. This site will carry more information that the limited space on Trends.

The Premium Area section is password protected, to allow access only to participating retailers.

Retailers:

GfK work with participating retailers on the basis of an exchange of information. In return for the supply of your sales data, GfK will provide market reports to you free of charge.

If you do not participate in any of the GfK panels, and would like to receive marketing information free of charge, please contact us.

How we work with our retail partners depends on you; the retailer. Our main priority is to ensure that you do as little work as possible to provide us with your data. Some of our panel contributors have been working with us for over twenty years and benefitting from this relationship. We would like you to do the same. Individual companies provide data of their sales, stock and other product movements on a regular basis.

The information we provide to you comes from our Retail Audit service where GfK use the latest technology to collect information direct from retailers.

For retailers who cannot supply electronic data, one of our field auditors will call on you each period and collect your information on our own hand-held computers. They will do all the work themselves, leaving you to concentrate on your own business. Those who can supply data electronically send it via email, FTP, or on floppy disk.

Where retailers have a computerised stock control system, all we ask is that you agree to send a computer file to us, for each audit period.

 Terms of Use:

Entry into the password protected areas of this site is restricted to contributing retailers, GfK staff, and others at the sole discretion of GfK. Participation in GfK panel research, or purchase of GfK information does not assure permission to enter the restricted areas.

Panel Members must not give their log-in ID or password to any other person. Passwords are set by GfK, and will be changed every six months. All participating members will be notified of their new password. Failure to adhere to this rule may mean that your access to GfK data is removed.

Trends, in its electronic (.pdf) form, or in its printed versions is only given to participating panel members. Recipients must not pass this on to any other individual or company, in any format either electronically or printed, without the express permission of GfK. Failure to respect this may lead to a withdrawal of service.

Information from this site, or from GfK in any other format may only be used elsewhere with the permission of GfK.