GfK Retail and Technology USA

Global Services | Global Expertise, Local Knowledge

GfK RT USA is part of the Retail and Technology sector of GfK SE, which has full service offices conducting retail measurements in over 100 countries. This vast international network, plus Retail and Technology USA's many years of experience in conducting multi-country studies for global clients, puts us in a unique position to provide reliable, consistent and complete coverage from EMEA to Asia-Pacific to the Americas.

We have developed representative sample bases of all types of retailers around the world. This allows us to provide programs which are representative in each country and are accurately projected to the retail universe of each country. With this capability, we have been providing clients with both continuous and ad-hoc studies around the world with great consistency and with the local knowledge that makes meaningful interpretation possible.

Some of the industries and categories for which we are providing multi-country services are:

• Consumer Electronics
• Information Technology
• Telephony
• Pet Nutrition and Veterinary Pharmaceuticals
• Credit Card Acceptance
• Writing Instruments
• Optical Products
• Fashion
• Travel 
• Others