GfK Retail and Technology USA

Welcome to GfK Retail and Technology USA

Get the critical view of sales and the sell-thru process to improve your brand performance at retail. GfK Retail and Technology USA, formerly GfK Audits & Surveys, has set the standard for marketplace measurement to help you make business decisions that maximize market results. Now, through IFR’s additional expertise and capabilities in causal data measurement (www.ifrmonitoring.com), we can provide even greater scope and depth into the factors that drive sales at retail.

GfK Retail and Technology USA has been helping clients achieve competitive advantage for over 50 years. Our team of industry experts delivers meaningful analysis and actionable solutions to improve your chances for success in today's marketplace.

Losing time can mean losing ground to the competition. Our account teams and highly trained nationwide field staff are prepared to spring into action to provide the comprehensive and reliable sales and shopper insights needed to help you improve your product’s performance.

GfK Retail and Technology USA monitors the retail environment with a focus on pricing, promotions, penetration, product locations, shopper attitudes, consumer in-store behavior and more.

GfK Retail and Technology USA answers critical questions such as:

• How is your brand performing vs. the competition?
• How many outlets are selling your product category? Your brand? Your competitors' brands?
• Is your brand under-performing in certain channels?
• Are your in-store activities working?
• How do customers behave when shopping for your products?
• What does the trade think of your products, promotions and policies?
• What can you do to boost results?

Wherever you are, GfK Retail and Technology USA experts are only an e-mail or phone call away.