GfK Retail and Technology USA
Annual Retail Census
The Annual Retail Census, inaugurated in the very first year of Audits & Surveys' existence, has proven its value and that of its innovative sampling technique over 50+ years.
Employing a unique land area sampling plan developed by Audits & Surveys' founders, Drs. Solomon Dutka and Lester Frankel, the Annual Retail Census has become the definitive tool for marketers and retailers who wish to understand the size and growth of all of the components of U.S. retail and service environment as well as how these impact the availability of their own and competitive products and services.
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