GfK RT USA has conducted millions of individual visits to assess the Customer Experience. We recently completed a program of over 200,000 individual field visits, providing in-depth results and analyses for our client in less than six weeks.

GfK RT USA uses our experience performing millions of mystery shops and overlays it with the high-tech power of the Internet.

Our Customer Experience Programs can show you what your customers are encountering as they shop so that you can:

• Evaluate how retailers merchandise and sell your product
• Monitor the success of initiatives and programs
• Optimize the quality and success of the sales process
• Improve customer service and increase satisfaction and loyalty
• Check the implementation of operations standards

Every Program is Custom Designed

Every Customer Experience program that GfK RT USA has implemented has been structured to meet the diverse and unique needs of each of our many valued clients. There is no forced model, no forced approach. Everything is custom designed for you, our client.

The GfK RT USA Commitment to Quality

We are committed to providing the highest quality standards in the industry, a commitment to quality that has been recognized time and again by our clients. Our well-trained, well-supervised, highly motivated staff, our ability to provide quick turnaround, our state-of-the-art technology and our stringent quality control procedures, continue to set us apart from our competitors.

GfK RT USA Field Network

We maintain an in-house staff of Field Control Personnel that manage and train the field staff. We have complete coverage throughout the U.S. and Canada and it is our belief that our field network is the most qualified staff in the United States.

Internet Enabled Field Force

We have built and maintain a proprietary on-line field training, control and reporting system. This allows us to optimize our efficiency and implement quality control procedures while our Field Control staff maintains personal contact and takes full advantage of the in-depth knowledge of our local-market field personnel – in both the planning and the execution of your program.

Reporting Capabilities

GfK RT USA provides and transmits Shopper Experience results in any format and by any means that our clients want. However, we have a state-of-the-art data delivery system which can incorporate simple single site reports or combine our results with data from varied and multiple other sources (e.g., customer satisfaction ratings, customer complaints, employee satisfaction data, site image inspections, internal financials, etc.) to maximize the value of these findings. Our data are not just reported, but analyzed for our clients by professionals who know and understand the realities of the in-store environment.